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Finding New Library Audiences through Innovative Marketing
Some events and products have a very specific target audience and it is part of their branding strategy to been seen as exclusive to that particular group. However, contrary to this approach, the mandate of public libraries includes serving all residents of a municipality or community. How then does one design marketing strategies that will…
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Everything Old is New in Marketing
Biblioblond examines articles on Marketing Strategies for her course at George Brown College and explores how they can relate to libraries. Blog Post 1
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Exploring Articles for Events Marketing Strategies Course
I never meant to stop writing as Biblioblond; it happened naturally when I started working full-time in libraries and had less time to reflect inward at my own thoughts on Library Land. Mostly, if I’ve learned anything in the past decade of professional experience, it’s how much I still need to learn. The confidence of…
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Surviving MLIS group projects – years later we still laugh about it
A common complaint in library school was the amount of group work that was required. The GIF posted above and found on Librarian Problems is hilarious to anyone and everyone who has gone through this experience. Many of the MLIS students in my cohort at McGill including myself were coming from a Humanities BA where…
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Selecting nominees for the Forest of Reading : getting involved one book at a time
Being on the selection committee of a literary prize is something that has always interested me. Perhaps what appealed to me was the power trip of having my opinion count for so much (pretentious? Yes, I know). The best way to remove pretension from book awards is having them be truly chosen by readers of…
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My librarian wedding
As my friends and colleagues know, last summer I married a fellow librarian Graham Lavender. Graham and I met in 2008 when I began my studies at McGill’s School of Information Studies. I was part of a group of nervous first-year students and Graham was a confident second-year student available at the orientation to talk…
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Library responds to a community’s natural crisis
In a time when so many libraries are trying to redefine themselves or rebrand their services, stories like the one of the Arlington Public Library in Texas, which is helping tornado victims find lost family photos, goes a long way to show how the request of one person can act as a catalyst for new…
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Networking: jump in the pond or get on a bike
It seems that recently everyone has been talking about networking. When I attended NEL in February there was abig emphasis on networking and in the past few months I know a few people who have been very proactive about networking in order to find a job. Although I am not actively looking for a job,…
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LWB Innovation from the Margins
I had an awesome time at the Librarians Without Borders event “Innovation from the Margins” last Friday. To find out more about the event and the speakers, check out the blog post that I wrote for the LWB website.
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Save the planet and your precious time – Recycle stuff!
One evening last week I was busy putting together a presentation for a few grade 7 classes on how to use the Internet effectively for research. I was definitely under a time crunch as the teacher had asked me with very little notice if I could do a presentation with her classes. Never one to…