Canada Reads inspires the reader in all of us

7 Feb

Canada Reads is an annual competition where celebrities debate on the “best Canadian novel”. The goal of the Canada Reads debate is to put a spotlight on Canadian literature and, perhaps more importantly, it also ambitiously attempts to get Canadians to read more. It seems of course like a natural reaction for anyone who listens to an hour-long discussion/debate on the merits of a few specific books to then be enticed to go out and read them. The proof that Canada Reads truly does increase the readership of the selected titles is demonstrated by a noticeable increase in their book sales. Bookstores will usually jump on the promotional bandwagon and market these books as contestants on Canada Reads (in the bookstore where I used to work we would use special stickers to identify the Canada Reads titles). Equally from a public library perspective, the exposure creates a rush on these titles and consequently all of the copies in our provincial system are currently checked out and the reservation list grows longer as the debate intensifies.

Today was the first round of the three days of debates hosted by the amazing representative of culture in Canada Jian Ghomeshi. The five books voted to be included in this year’s competition and whose winner is supposed to represent the essential Canadian novel of the past 10 years are Essex County by Jeff Lemire, The Birth House by Ami McKay, The Bone Cage by Angie Abdou, Unless by Carol Shields, and The Best Laid Plans by Terry Fallis. Now here I must shamefully admit that I have not yet read any of these five books. In fact prior to Canada Reads, I had never even heard of Essex County or The Best Laid Plans. This is particularly embarrassing considering that I’m a public librarian and that prior to my MLIS I worked in the book industry and have always had a keen interest in promoting Canadian literature.

I perhaps should not be too embarrassed though considering that the whole point of Canada Reads is to say to all Canadians “Wake up! Canadian authors produce amazing literature and you should read their books!”. Apparently librarians are not to be exempted from this wake-up call. As librarians we should not pretend that we know everything about popular books and authors or what people should be reading. We are often too guilty of reading only the genres that interest us or we simply regurgitate the recommendations that we’ve heard from others. What I love about Canada Reads is that it entices people to explore books outside of their regular reading habits (this year for the first time a graphic novel was included in the competition).

Tanya Abramovitch, director of the Eleanor London Côte Saint-Luc library gave the assignment last year to her students in McGill’s School of Information Studies Public Libraries’ course to read three books from a genre that they would not normally chose. I think that this assignment is a brilliant idea and that more librarians should be encouraged to read outside of their comfort zone. Canada Reads provides a cultural spotlight for Canadians to discover amazing titles and authors that they might not have otherwise read but that are worthy of our attention. Librarians need to be actively promoting Canada Reads as a way of tapping into the media attention surrounding these titles to increase readership. However, we cannot simply rely on Canada Reads; we need to be at the forefront exploring publishing catalogues, literary magazines like the Quill and Quire, websites like Goodreads, and our own library’s book stacks searching for the next great book to recommend.

I encourage everyone, even those not in Canada, to follow Canada Reads on the CBC Canada Reads website.

I also would really love if people posted below their own recommendation of a book they feel is worthy of a national literary competition.

Happy reading!

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